Can craft cannabis compete with Big Marijuana? – PBS NewsHour

icon-calendar Date: July 19, 2019

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Paul Solman:

A Netflix documentary about the murder of a black market grower presents a lawless, violent image that Humboldt farmers are intent on countering.

Swami, in a prior life William Winans, a ’60s Wesleyan grad, filmmaker, San Francisco hippie who spent 10 years in India, has his own angle.

Is the way you’re dressed, the way you look have anything to do with furthering your branding, because it gives an authenticity to Swami Select?